Pricing, in full
Three plans, line by line.
Every row in the table below is a thing the software does or does not do on that plan. Nothing is hidden behind “contact us”, and the share we take of client payments is on this page too — because that is the number most practice software prices quietly.
The three plans
Two weeks free on all of them, no card
Per practitioner, billed monthly or yearly, cancel whenever. Prices exclude VAT.
Diary
plan 1
For a therapist who keeps their own records and just wants the booking and the money to run themselves.
£228 a year if you pay monthly£15.83 a month, billed once a year
Start two weeks free- Your own booking page and real availability
- Client list, contact details and consent record
- Invoices, payment links, packages and credits
- Email and SMS reminders
- Cancellation and late-change policy, applied automatically
- No clinical notes, plans or measures
- No clinical documents held by us
Practice
plan 2
For a therapist who wants the clinical record in the same place as the diary, kept properly.
£540 a year if you pay monthly£37.50 a month, billed once a year
Start two weeks free- Everything in Diary
- Encrypted clinical notes and your own templates
- Episodes of care, treatment plans, goals and objectives
- Scored questionnaires and between-session monitoring
- Documents, consent and e-signature
- Client portal, secure messaging and shared plans
- Access log on every record
Clinic
plan 3
For a practice with more than one practitioner, rooms to manage and somebody who has to answer for all of it.
Up to 5 practitioners, then £15 eachUp to 5 practitioners, then £150 each a year
Start two weeks free- Everything in Practice
- Several practitioners, rooms and group sessions
- Roles and access control, with an audit trail
- Supervision and caseload review
- Clinic reports: utilisation, no-shows, outcomes, money
- Payouts and statements for your practitioners
- Priority support and onboarding help
Side by side
Every difference between the three
A dash means the plan does not have it, not that it is coming. Where a plan has a limit rather than a yes, the limit is written in the cell.
| Diary£19 a month | Practice£45 a month | Clinic£89 a month | |
|---|---|---|---|
| Who it is for | |||
| Practitioners included | 1 | 1 | Up to 5 |
| Each practitioner after that | — | — | £15 a month |
| Free trial | 2 weeks | 2 weeks | 2 weeks |
| Card needed to start | No | No | No |
| Booking and the diary | |||
| Your own booking page | ✓ | ✓ | ✓ |
| Working hours, exceptions and holidays | ✓ | ✓ | ✓ |
| Lead time, buffers and granularity per service | ✓ | ✓ | ✓ |
| Time zones | ✓ | ✓ | ✓ |
| Email and SMS reminders | ✓ | ✓ | ✓ |
| Cancellation policy applied automatically | ✓ | ✓ | ✓ |
| Rooms and resources | — | — | ✓ |
| Group sessions, filed per attendee | — | — | ✓ |
| Clients | |||
| Client list and contact details | ✓ | ✓ | ✓ |
| Consent record, dated and withdrawable | ✓ | ✓ | ✓ |
| Session history per client | ✓ | ✓ | ✓ |
| Client portal | —booking confirmations only | ✓ | ✓ |
| Secure messaging inside the record | — | ✓ | ✓ |
| Consultation requests before committing | — | ✓ | ✓ |
| The clinical record | |||
| Clinical notes | —by design — see below | ✓ | ✓ |
| Your own note templates | — | ✓ | ✓ |
| Episodes of care | — | ✓ | ✓ |
| Treatment plans, goals and objectives | — | ✓ | ✓ |
| Versioned plans with a review history | — | ✓ | ✓ |
| Scored questionnaires, charted over the episode | — | ✓ | ✓ |
| Between-session monitoring | — | ✓ | ✓ |
| Intake forms sent before the first session | — | ✓ | ✓ |
| Intake answers held in an encrypted document, not a survey row | — | ✓ | ✓ |
| A private question filed in its own document | — | ✓ | ✓ |
| Intake forms listed on the episode | — | ✓ | ✓ |
| Goals shared with the client, or kept to yourself | — | ✓ | ✓ |
| Programmes the client records between sessions | — | ✓ | ✓ |
| Mark a goal reviewed or closed, with who and when | — | ✓ | ✓ |
| Discharge, with the reason recorded | — | ✓ | ✓ |
| Supervision and caseload review | — | — | ✓ |
| Documents and signature | |||
| Encrypted documents, per document and per field | — | ✓ | ✓ |
| E-signature bound to the record | — | ✓ | ✓ |
| Agreement templates pinned per practitioner | — | ✓ | ✓ |
| A different agreement per service | — | ✓ | ✓ |
| Sent automatically when the client buys | — | ✓ | ✓ |
| Client signs from email or their portal | — | ✓ | ✓ |
| Waiting and signed counts on your dashboard | — | ✓ | ✓ |
| The signed PDF with its certificate, produced years later | — | ✓ | ✓ |
| Retention rules per document type | — | ✓ | ✓ |
| Disposal by destroying the key | — | ✓ | ✓ |
| Access log on every record | — | ✓ | ✓ |
| Money | |||
| Payment links and cards | ✓ | ✓ | ✓ |
| Collect payment your own way instead | ✓ | ✓ | ✓ |
| Packages and session credits | ✓ | ✓ | ✓ |
| Invoices and receipts | ✓ | ✓ | ✓ |
| Your business name and VAT as the seller | ✓ | ✓ | ✓ |
| Statement: earned, collected, owed | ✓ | ✓ | ✓ |
| Payouts and statements for your practitioners | — | — | ✓ |
| The marketplace | |||
| Public profile and listing | ✓ | ✓ | ✓ |
Your short link, /e/your-code | ✓ | ✓ | ✓ |
| Answered questions and moderated reviews | ✓ | ✓ | ✓ |
| Where your bookings came from | ✓ | ✓ | ✓ |
| Running a team | |||
| Roles and access control | — | — | ✓ |
| Clinic reports: utilisation, no-shows, outcomes | — | — | ✓ |
| Onboarding help | Self-serve | Self-serve | Included |
| Support | Priority | ||
| What we take of client payments | |||
| Clients you brought yourself, paid through us | 0% | 3% | 3% |
| Clients you brought yourself, paid outside | 0% | 0% | 0% |
| Clients the marketplace introduced | 20% | 20% | 20% |
| Monthly, per practitioner, excluding VAT | £19£190 a year | £45£450 a year | £89£890 a year, up to 5 |
Two worked examples
What a month actually costs
Your own numbers will differ. These exist so you can see which number moves when, not to predict your month.
A
A solo therapist on Practice
40 sessions at £70, all her own clients, all paid through us.
- Billed to clients: £2,800
- Plan: £45
- Our share at 3%: £84
- Card fees: passed through at her provider's rate
Total to us: £129. Collecting the money herself instead would make it £45.
B
The same month, four clients from the marketplace
Of the 40 sessions, 8 belong to clients we introduced.
- 32 sessions of her own: £2,240 at 3% = £67.20
- 8 introduced sessions: £560 at 20% = £112
- Plan: £45
Total to us: £224.20 — and £560 of work she did not have before, from clients who stay hers.
Questions about the bill
The things people ask before they sign up
What happens at the end of the two weeks?
Bookings and your link wait until a plan is chosen, signed and paid. Nothing is deleted and no record is closed — you pick up exactly where you stopped.
Can I change plan later?
Yes, in either direction. Moving up takes effect immediately and is charged pro rata. Moving down takes effect at your next renewal, so you keep what you have paid for.
What happens to my clinical records if I move down to Diary?
They are exported to you first, and we say so before the change goes through. Diary is a plan that holds no clinical record at all, so there is no quiet state where the data sits in a database it is not supposed to be in.
Why does Diary have no clinical notes? Is it a limitation?
It is the point of the plan. Diary carries no percentage because we hold nothing that needs holding to a clinical standard — names and payments only, because a booking cannot happen without them. If you keep your records elsewhere, you should not be paying us to hold them.
Is the 3% on top of the card fee?
Yes, and the card fee is not ours. Your payment provider charges it, we pass it through at cost, and it appears on your statement as a separate line.
Do I pay the 20% forever on a client you introduced?
It applies to that client's payments for as long as they are a client. It is recorded at first contact and shown on your dashboard from day one. It never applies to a client you brought yourself, on any plan.
What if I have more than five practitioners?
£15 a month each after the fifth, or £150 a year. Past about fifteen practitioners it is usually cheaper to take your own instance — the companies page explains that, and the price calculator gives you the figure.
Is there a contract or a minimum term?
No minimum term. Cancel whenever; you keep the month or year you have paid for and we do not renew it. Your data is exportable the whole time, not only on the way out.
Two weeks, no card, nothing to cancel
Start on any plan and change your mind inside it. If the clinical record is not the part you need, Diary costs £19 and takes nothing else.